BRIEF

My role: Social Media Community Manager

Responsibilities: Social media management, public and media relations, video production, post scheduling, daily community management

Execution: I created monthly calendars for evergreen posts and campaigns, increased post consistency, posted organic content that increased fan interaction and delight; incorporated more awareness around brand partnerships (Fun Fun Fun Fest, South by San Jose, Maverick Music Festival), and managed customer complaints and feedback on native Facebook, Twitter and Instagram. 

Results: Increased traffic to Shiner’s website and beer finder by 8%, round-the-clock customer service response and increased audience engagement by 30%, making Shiner a more engaged brand with consumers.